Insight issue 27

New Year. New Goals.

As we enter the New Year thousands of contractors across the UK will be making plans to generate new business in the next 12 months.

A new year brings the opportunity to refocus your goals and to think specifically about the things you’d like to achieve. It’s a great time to review your plans for your business, reflect on what you’re doing well, where you could improve and what you need to do next. Little resolutions can offer big rewards when it comes to growing your business, so committing to the steps that will progress and protect your business will ensure you’re set to thrive in 2017.

For many the goals are clear, grow your business, obtain new customers, gain new skills or branch into new areas. However the key to your plan will be deciding how you do this most effectively. To achieve these goals you may be planning a big marketing push, want to give your business an online presence, learn new skills or join a trade organisation. You may want to do all of these things, or still be deciding where to focus your energies. Wherever you are in your thinking this issue of INSIGHT is all about how to help you generate new business. There’s a whole section on ‘Marketing your Business’ that covers everything from getting online and using social media to increase your visibility and engaging in training to learn new skills to make your offer more attractive. You’ll also find guidance on creating a marketing plan and the benefits of joining trade associations when it comes to promoting your business and portraying a positive image.

There’s also an array of information on products and services that can really help increase your business efficiency and provide a much more tempting offer to both new and existing customers. Find out about cost-effective, simple, reliable and total tailored whole roof solutions on page 18. We also detail how dry fixing work is increasing following the changes to BS 5534:2014 – providing a major boost to this already buoyant market.

Now we’re well and truly in winter, there’s information on how to keep working and keep things weather proof over the colder months. We cover how COOLCure resin allows you to lengthen your winter building season, offer a better service to customers and increase your business profitability. While on page 32 you’ll find solutions for keeping gutters water tight and working correctly over the winter to ensure buildings stay weather proof.

You’ll also find information on how to benefit from extra free contract support to help you win contracts over 500m2 – see page 28.

This is the perfect time to take stock and look at ways to generate new business and stay ahead of the competition. Here’s to a successful 2017.

Happy New Year.

IN THIS ISSUE:

• Klober talks about the increase in dry fixing work due to changes to BS 5534:2014
• Whole roof systems offer single source design, support and reliability
• SIG Roofing explains how a roof leak could be Interstitial Condensation
• Market your Business hints & tips:
• Make the most of marketing
• Tips to win new business
• Social medial explained
• Websites can be simple & cheap
• Grow your business with training
• Quality is key
• Membership brings benefits

COMPETITION WINNER
Congratulations to our reader Mike Seymour of Surebond Roof Systems Ltd who is our latest competition winner!

Mike entered our INSIGHT issue 26 Sudoku competition to win a Durafix Driver worth £100!
We asked Mike why he reads INSIGHT he told us: “INSIGHT magazine is a great source of information, especially when it comes to guidance on available products and changes to the industry regulations. I read it every time it comes out and look forwarding to it arriving through my door.”

Industry View

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Insight Magazine

Industry View

   

Market Your Business

     

Pitched Roofing

Flat Roofing

Industrial Roofing